introdution to semiotics
Ferdinand De Saussure
(1857 - 1913)
Swiss linguist whose ideas on structure in language laid the foundation for much of the approach and progress of the linguistic sciences in the 20th century.

Encyclopedia Britannica Online, 2008

This is an example of a non
tautological comosition because is
creating a visual reference to forms other than the phonetic meaning of the letter.
By positioning the letter in the center of the composition and giving it an uniform space around it we achive a tautological meaning.
semiotics
Our world is a world that we detect and perceive through our senses and it relates to five major domains: visual, audio, olfactory, tactile and the realm of flavors. We perceive the elements surrounding us through these five communicative channels, which appear to be disconnected from each other. It is our assumption that creates a continuous connection between our senses that enables us to understand our environment.

As human beings we see the world in a limited way. It is assumed that there is a reality beyond our perceptions; sounds and sensorial events that vibrate in certain frequencies that are undetectable to our limited senses. This reality is identified by physics as the world of energy. This world of energy is also known as the world of Phenomena. In order to interact with the world of phenomena the human race has built instruments that serve as translators, making it possible to identify aspects of reality not visible to our senses.

If we understand Semiotics as the study of the theories of signs, then the term Semiosis is the process in which something becomes a sign. There are two prevailing models that discuss the process of semiosis. The first model was introduced by the Swiss linguist Ferdinand de Saussure and it is based on the structure of natural languages. De Saussure establishes all phenomena as signifiers, therefore a signifier is understood as something that has the potential to become a sign. A signifier is simultaneously linked to a signified and/or a referent. By signified we understand a “mental construct” that is not sensory neither external to the mind and gives an immediate meaning to the signifier. This “mental constructs” can be ideas, memories, concepts or any kind of mental data. The referent, on the other hand, is an external manifestation of the signifier, to be precise the actual tangible, visible, sensible object.

In terms of language Ferdinand De Saussure stated that all words are Signifiers, all of them have Signifieds and some of them have Referents. An example of that would be word “computer”. The actual oral and written word is the signifier that we identify with our mental image and idea of a computer (signified) and we also relate to the actual object that lays on our desk (referent). An example of a word without a referent is the word “zero” inside the mathematic field. It refers to the absence of numeric value (signified); it is a concept, an idea without sensorial elements. De Saussure’s structure of semiosis is clearer when we understand how language works. The first mode of expression is oral language. Each natural language is formed of phonemes, which are singular sounds that form the building blocks of every language. Phonemes can be grouped and combined in order to create morphemes; and by combining morphemes – which are the smallest meaningful unit of language- we create words.