Gillette Fusion ProGlide
Packaging for the latest Gillette razor and cartridge technology. An evolution from Gillette Fusion, Gillette Fusion ProGlide
offers 5 blades that are thinner and more precise, as well as a microcomb that allow a cleaner and closer shave.
The challenges with ProGlide were many. One of the hardest was to allow enough differentiation from previous Gillette
brands and at the same time allow ProGlide to become a part of the Fusion family. We also aimed to encourage consumers
to get out of their "shaving comfort zone" and try ProGlide by outlining the specific benefits of the new technology.
Above all, Fusion ProGlide needed to be precise, reliable, technology driven and strong on shelf.
At Phillips Design Group we developed a series of ProGlide products including: US razor and cartridge packs,
sustainable razor pack version (Europe, Asia and Australia), wholesale packs and a Special 2012 Olympics Edition.
See this project on Behance!
offers 5 blades that are thinner and more precise, as well as a microcomb that allow a cleaner and closer shave.
The challenges with ProGlide were many. One of the hardest was to allow enough differentiation from previous Gillette
brands and at the same time allow ProGlide to become a part of the Fusion family. We also aimed to encourage consumers
to get out of their "shaving comfort zone" and try ProGlide by outlining the specific benefits of the new technology.
Above all, Fusion ProGlide needed to be precise, reliable, technology driven and strong on shelf.
At Phillips Design Group we developed a series of ProGlide products including: US razor and cartridge packs,
sustainable razor pack version (Europe, Asia and Australia), wholesale packs and a Special 2012 Olympics Edition.
See this project on Behance!
