Senior UX Designer. Front-end Developer.
I am a passionate Senior UX Designer with 10+ years in the industry. My principal focus is on developing user-centered experiences that engage and inspire customers. I have a strong business sense and deep understanding of user needs, business goals and market behavior. One of my strengths is being very creative and strategic at solving problems.
I have delivered effective and innovative user experiences across a variety of digital channels. I have extensive experience in Retail and eCommerce from known and recognized companies in Latin America. I have worked with cross-functional teams as well as highly technical teams.
My skill set includes usability testing, information architecture, wireframes and prototyping, visual Design and front-end development.
User Flow Design
User Interface Design
Adobe Creative Suite
My education and experience.
Graduate with high honors.
Duration: 5 years full-time
English for Academic Purposes (EAP)
From developing digital business strategies to managing digital services my responsibilities included: Email marketing, Online campaign development, Social media management, Online advertising, Website development, Usability testing and research, visual design and user experience.
In the past two years we worked with Oechsle Department Store in Peru; Marco Polo Products and LAN Airlines, both in Chile. We were able to design and implement marketing campaigns in digital media to increase user interaction with these brands. In this process we translated complex customer interactions into simpler, more elegant and user-friendly flows.
Lead UX Designer in the Retail eCommerce Site Paris.cl (IBM Web Sphere Commerce). I redesigned the end-to-end shopping experience to allow all customers segments to forge meaningful relationships with customers that drive business impact. This project included the creation of sketches, process flows, wireframes, prototypes and visual design mockups. It also included detailed specifications for the implementation stage carried by a high technical Team.
Worked collaboratively with cross-functional teams, product managers, the technical Team and developers to help Cencosud define their online business, their requirements and priorities.
Following best practices and standards, designed the UI architecture, interface, and interaction/flow to simplify the complex business processes to turn them into intuitive and functional UIs. Everything was validated by user research/usability tests.
Lead a team of UX designers and web developers to improve the user experience of all the eCommerce sites under Cencosud. This included Paris.cl, a department store; Jumbo.cl, a grocery store; and Easy.cl, a home improvement center.
Provided feedback and guidance to less experienced designers on the team, and contributed to team growth. I nurtured relationships across teams and disciplines to promote collaboration and efficiency. Contributed to user interface design specifications establishing best practices to ensure quality.
Planned and prioritized multiple projects to ensure timely delivery. Participated actively in usability testing and interpreting data to understand the needs of the users and define proper customer experiences. Presented our work to the product team, engineering team, and business stakeholders for review and feedback.
Managed a team of designer for all of Cencosud branded content in digital media. Managed communications from inception to completion, delivered digital assets on all eCommerce sites, and was responsible for generating visual concepts as demanded.
Created designs for multiple simultaneous campaigns on all digital media channels, to include customer-centric designs, by utilizing all site metrics to meet goals. Developed design standards and guidelines for online content.
Was the Front-end developer and Visual Designer of the eCommerce web site. Managed the eCommerce site and created daily digital content, banners, landing, e-mail marketing and mini-sites.
Developed brand identity from concept to delivery and designed guidelines across all company brands.
Developed all innovative advertising campaigns for the products promotional communications online (e-mailing and websites), as well as, offline material (brochures, flyers and magazine ads)
My best works.